Advance McHenry County Program Growth Projects

Gather Your Info

Profitable revenue growth is the name of the game, and it is getting harder and harder. It requires a full approach to sales and marketing training and processes as well as strong insights into your customer current and future needs. We can work closely with you to help identify opportunities to diversify, evaluate markets and competitors, develop marketing plans and materials to attract new business, and train your sales team to close the deal. It’s not about more work—it’s about the right work that positions you for long-term success.

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Decide On Your Project

Explore our growth solutions, and make your respective selection in the application in Step 3.

Branding

• Objective: Present a strong message to potential customers so they are confident in buying from you. A better message will lead to stronger sales results.
• Summary: This ready made package puts together the components needed to be confident and ready to make your pitch.
• Deliverables: Portfolio document of qualifications, company info, references, Company overview PowerPoint presentation and facility tour training, Sales training on how to make your pitch in 15 minutes or less

Virtual Business Card (Website)

• Objective: Create a website that will promote your brand and attract customers in order to lead to business growth.
• Summary: Customers are online – a lot. With this project, we can make sure that you are being represented professionally and accurately.
• Deliverables: At least 5 pages of content and a site of your own, Training on how to update your site, Basic search engine optimization to be found online

Managing Social Media

• Objective: Grow your business and develop leads by actively promoting yourself on social media platforms.
• Summary: Customers are using social media platforms to look for solutions and make decisions. Make sure your products and services are represented.
• Deliverables: Content-rich LinkedIn and Facebook Business pages, Training for access, content, and best practices, At least 2 months of content with calendar

Search Engine Optimization

• Objective: Draw new customers to your website by showing up early in web searches. This will help attract new customers and grow your business outreach.
• Summary: Customers are making buying decisions online. With Search Engine Optimization you can be sure you show up when they are looking.
• Deliverables: Full website SEO audit, Implementation of findings to increase SEO, Additional recommendations and a roadmap for maintenance

Selling Online

• Objective: Generate new business through web based marketing and sales.
• Summary: Selling online can increase sales and find you new customers. Find a new sales channel by setting up your store today.
• Deliverables: Online storefront for direct to customer sales, Includes up to 10 products and training on inventory

Lead Generation

• Objective: Fuel future sales growth through a strategic email marketing campaign, starting with in-depth market research to target and engage high-potential prospects for your business.
• Summary: Beginning with comprehensive market research to identify and understand your ideal prospects, this project provides a refined prospect list and actionable insights to support ongoing outreach. Through a customized email marketing campaign, we connect with qualified prospects, ensure your messaging resonates with the right audience, and create meaningful interactions to warm your pipeline.
• Deliverables: Market research and targeting, Tailored email campaign to qualify prospects, including copy and analytics, Target list of qualified leads with company info, insights, and actions

Submit Your Application

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